MY WHY

enable the vision

I am, by nature, a planner. Inquisitive. Typically I see the big picture first - I am wired that way.  

I thrive on being the trigger that prompts you to help evaluate priorities and validate a simple yet solid plan of attack.

My heartland is the consumer. I live and breathe a brand’s proposition. I believe a healthy tension between product delivery and customer promise keeps all parties striving for continual evolution for the greater good. Consistency at all touch points is paramount to delivering a seamless consumer outtake.

My career spans almost 30 years, working both globally and locally. I have worked agency side and in client marketing roles, in both service and product-based businesses.

I have extensive experience across all consumer touch points from NPD, research and validation to execution and delivery to market via traditional, digital and experiential mediums and launch across multiple channels.

I have gleaned the best of large business processes, yet I will not over process. I operate on momentum and thrive on agility and speed to market. I am collaborative but relish the autonomy to deliver on my piece of the puzzle.

I like to learn fast, and fix fast.

Business owners are inspirational. I find their tenacity, work ethic and guts and gumption admirable.

I am a people person and operate against the following mandate:

be good to work with | be good to work for | be, and do good

I am always open to an obligation free chat to see if I can add value to your thinking.